These days no business can prosper unless they have their presence on the internet. As a first step to create your business, you need to have a well-designed website of your company that must have rich content with sufficient info about your business and your contact information.
Now having taken a support of any good website designer, you have created your website that you are going to launch. However, you have to remember nowadays, having a well-designed website with excellent content and gorgeous design will not be good enough.
Besides testing the functioning and working of your website, it is also very important that it is fully optimized for capturing organic traffic as well. Therefore, before you launch your website, you must double check whether your website is SEO friendly.
How can you check that? Well, there are few expert companies available in Melbourne called Australian Internet Advertising who has got expertize in making your website as Melbourne SEO friendly.
Australian Internet Advertising will do all the necessary hard work to develop a suitable strategy for your website so that you can get an overwhelming success in your business. However, at the same time, you as a business owner must also be equally committed and dedicated to their advice that time to time they may offer.
In this article, we are going to discuss about a few checklists that can ensure that your website is SEO friendly and invite more traffic.
1. Whether your website is quickly loading on mobile phone?
These days most of the people prefer to search for various services on the internet and use their mobile phones, as it is a very handy and convenient to use for Google search.
Therefore, you need to ensure that your website is quickly opening its page while using a mobile phone.
2. Whether your website is mobile friendly?
Usually, while opening any website the text contents take very less time to appear however, videos and pictures of the website takes a bit longer time. Therefore, you need to confirm your website videos are quickly showing on any mobile devices.
In case that does not happen, you need to work on your website to make it more mobile-friendly.
3. Whether your website content has enough long popular keywords?
Your website must be search engine optimized so that it can get high ranking when someone searches your kind of product or services in comparison to your competitors.
This can be achieved by putting a few popular longer keywords into the content of the website, so that whenever anyone uses them to search, your website is immediately recognized.
4. How easy to access your website?
• Ensure that your site has good accessibility on different platforms
• It responds well on mobile devices
• Contents and title tags matches user’s intent
• Has got proper header structure
• All your videos also include a transcription
• You also have HTML sitemap
5. Are their enough schema, open graph, and rich snippets?
You can set up all these, on your site, and Google and Bing have provided the way how you can do that. The same will be also true for Facebook and Twitter, who also offer cards for you to show up correctly.
If you are using open graph, then it will also work correctly on LinkedIn and any other services.
6. Does your website contain few important services?
There is little stuff that must be set up around your website that are:
• Social and web profiles
• Web analytics
• Retargeting and remarketing
• Uptime tracking
• Google search console
• Set up a few brand alerts
7. What is your strategy to create enough backlinks?
To get SEO, you will need enough backlinks and also engagement and such types of signals that can help to improve your ranking. There are many different ways people can create back links.
One popular method is publishing blogs and articles on any third-party websites. These days, many other strategies are also adopted to create backlinks.
Having confirmed all the above checklists, you can now launch your new website and start making your presence on Google search results. However, remember you battle does not end over here.
To keep your website on top ranking you need to hire a few experts who will regularly update your website to stay relevant as Google regularly makes changes in their algorithm.